Our new hastag #GeoGaming welcome to the world. With the palette of Gaming, Mobility and a little inspiration from Geo-Cacheing-Fencing, Pokeman Go has just changed the mobile market for gaming.
An industry waiting to be found has just been let out of it's cage.
Great Article
http://mashable.com/2016/07/10/john-hanke-pokemon-go/#W2tYi1BhHmqk
-Robert Zullo
ZuCom
Showing posts with label ZuCom. Show all posts
Showing posts with label ZuCom. Show all posts
Wednesday, July 13, 2016
Thursday, March 10, 2016
Deregister an old Mac from getting iMessages forwarded to it
Tricky situation SOLVED.
iPhone was setup to have iMessages and SMS forwarded to the Messages app on a MBP
MBP goes away for some reason (longer in your possession)
On the iPhone under General>Messages>Text Message Forwarding the old MBP name shows up on the iPhone still. (ok not so great)
NOW WHAT? Who wants that key floating around out there waiting for someone to login and start getting your personal texts. Yeah I know that's a little paranoid to think of the hoops that need to be jumped through to get there, nonetheless, it's a genuine security concern. An encryption key is an encryption key after all.
SOLUTION: Head over to https://selfsolve.apple.com/deregister-imessage/us/en. This will un-register the phone from ALL devices, be they in your possession or not. Wait a few hours and re-register only on the machines you want it registered on.
Nifty trick with lots of good use cases
Thursday, June 21, 2012
Simon Sinek - repost on Inspiration
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Do you understand the "WHY"
Monday, January 23, 2012
The evolution of learning and the spark of ingenuity
Since the 50's the format for education has changed little. Whether it's high school, college or corporate learning the format for conveying knowledge has always involved written text and only recently started to include interactive media. January 19th that changed. In what will certainly be but an opening salvo, Apple has challenged the long held format for text books and interactive learning. (See video of the announcement).
With the launch of iBooks Author, rich interactive learning experiences replace what was once static text. As we dive into the product the possibilities of it across both the .EDU and Corporate learning environments are palpable. The Learning Management space has seen a lot of consolidation and has not offered much in the way of differentiation. For the company who can leverage what Apple has produced here and put forth a product that integrates it with a Learning Management System, the possibilities are significant.
Stay tuned for a full review of iBooks Author
ZuCom
With the launch of iBooks Author, rich interactive learning experiences replace what was once static text. As we dive into the product the possibilities of it across both the .EDU and Corporate learning environments are palpable. The Learning Management space has seen a lot of consolidation and has not offered much in the way of differentiation. For the company who can leverage what Apple has produced here and put forth a product that integrates it with a Learning Management System, the possibilities are significant.
Stay tuned for a full review of iBooks Author
ZuCom
Thursday, January 19, 2012
Thoreau
"Happiness is like a butterfly. The more you chase it, the more it eludes you. But if you turn your attention to other things, it comes and sits softly on your shoulder."
"There are a thousand hacking at the branches of evil to one who is striking at the root."
- Henry David Thoreau
"There are a thousand hacking at the branches of evil to one who is striking at the root."
- Henry David Thoreau
Wednesday, October 05, 2011
Steve Jobs - Quote
"You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future,"
Steve Jobs - Stanford University
Thursday, June 23, 2011
The Boys of Summer
Cooperstown
Here nestled among the green rolling hills and dew filled mornings is the center of it's past. Keeping tradition buried in innocence helps keep it in the shadows and the perfect gem for those whose ultimate journey is to find its gift. For what this place is has less to do with the physical and tangible but everything to do with preserving an experience. While many places are like this, none compare to the awesome pedigree of tradition and history for this institution. While some flock with a religious zeal others pass by what is (some say) a microcosm of metaphors for life. One thing is for sure; those who are lucky enough to find it are forever touched by it.
For those looking for direction you must start the journey from within. There is no quick way to get here. Highways and shortcuts can get you close but in order to find what your looking for each must find their own path. When you arrive you'll find lavish amenities that enrich the experience, each one customized for the individual. Time has a universal effect, so spend your time wisely, the ability for it to cast deep shadows with it's passing is a precious commodity.
For those who wish for guidance in their journey I deeply recommend you begin your search in June or July. Pick a warm day and cancel plans for the next day. Bring something to capture your moments and come prepared to have them.
-R.Zullo
Here nestled among the green rolling hills and dew filled mornings is the center of it's past. Keeping tradition buried in innocence helps keep it in the shadows and the perfect gem for those whose ultimate journey is to find its gift. For what this place is has less to do with the physical and tangible but everything to do with preserving an experience. While many places are like this, none compare to the awesome pedigree of tradition and history for this institution. While some flock with a religious zeal others pass by what is (some say) a microcosm of metaphors for life. One thing is for sure; those who are lucky enough to find it are forever touched by it.
For those looking for direction you must start the journey from within. There is no quick way to get here. Highways and shortcuts can get you close but in order to find what your looking for each must find their own path. When you arrive you'll find lavish amenities that enrich the experience, each one customized for the individual. Time has a universal effect, so spend your time wisely, the ability for it to cast deep shadows with it's passing is a precious commodity.
For those who wish for guidance in their journey I deeply recommend you begin your search in June or July. Pick a warm day and cancel plans for the next day. Bring something to capture your moments and come prepared to have them.
-R.Zullo
Saturday, April 16, 2011
Change TimeMachine Backup Interval (OS X)
Link
(sudo pico edit /System/Library/LaunchDaemons/com.apple.backupd-auto.plist)
How To Change Your Time Machine Backup Interval
Time Machine is Apple’s all-in-one backup solution that takes a snapshot of your hard drive and incrementally backs up any files that have changed since the previous backup. The default configuration is pretty sparse; there’s an On/Off slider, Disk Selection, and an Options area where you can exclude folders from the backup.
You might think hourly backups are a bit excessive. Apple does not give you a convenient way to change the default backup schedule. Luckily this is easy. Here are two ways you can change the hourly backup schedule to one of your choosing.
Modifying the system files
If you just want to change the default interval and not schedule anything fancy, follow this method.
Warning: this tutorial involves modifying System files. As always, be sure to make copies of the original files before changing anything.
1. Navigate to
/System/Library/LaunchDaemons
You’ll see a list of .plist files. Scroll until you see com.apple.backupd-auto.plist
2. Make a copy of this file somewhere else on your hard drive.
3. Verify that you (as an administrator of your machine) can Read and Write to this file. Highlight com.apple.backupd-auto.plist and “Get Info” (Command + I). If you don’t see “admin – Read & Write” or “[your username] Read & Write” you’ll need to add yourself to the list.
4. Open this file with a text editor. Property List Editor doesn’t let me save any changes for some reason.
5. In a text editor, find the lines
StartInterval
3600
Change 3600 to the amount of time you want between backups in seconds.
6. Save and you’re finished.
Time Machine Editor
Another way to manage your Time Machine backups is the very handy TimeMachineEditor utility. In addition to changing the default backup interval, it allows you to dictate your hourly, daily, weekly, and monthly backup schedules with a very high level of detail.
Assign the rules you want and then click “Apply.”
TimeMachineEditor is free.
Do you have any other methods you use to increase Time Machine’s functionality? Leave them in the comments!
(sudo pico edit /System/Library/LaunchDaemons/com.apple.backupd-auto.plist)
How To Change Your Time Machine Backup Interval
Time Machine is Apple’s all-in-one backup solution that takes a snapshot of your hard drive and incrementally backs up any files that have changed since the previous backup. The default configuration is pretty sparse; there’s an On/Off slider, Disk Selection, and an Options area where you can exclude folders from the backup.
You might think hourly backups are a bit excessive. Apple does not give you a convenient way to change the default backup schedule. Luckily this is easy. Here are two ways you can change the hourly backup schedule to one of your choosing.
Modifying the system files
If you just want to change the default interval and not schedule anything fancy, follow this method.
Warning: this tutorial involves modifying System files. As always, be sure to make copies of the original files before changing anything.
1. Navigate to
/System/Library/LaunchDaemons
You’ll see a list of .plist files. Scroll until you see com.apple.backupd-auto.plist
2. Make a copy of this file somewhere else on your hard drive.
3. Verify that you (as an administrator of your machine) can Read and Write to this file. Highlight com.apple.backupd-auto.plist and “Get Info” (Command + I). If you don’t see “admin – Read & Write” or “[your username] Read & Write” you’ll need to add yourself to the list.
4. Open this file with a text editor. Property List Editor doesn’t let me save any changes for some reason.
5. In a text editor, find the lines
Change 3600 to the amount of time you want between backups in seconds.
6. Save and you’re finished.
Time Machine Editor
Another way to manage your Time Machine backups is the very handy TimeMachineEditor utility. In addition to changing the default backup interval, it allows you to dictate your hourly, daily, weekly, and monthly backup schedules with a very high level of detail.
Assign the rules you want and then click “Apply.”
TimeMachineEditor is free.
Do you have any other methods you use to increase Time Machine’s functionality? Leave them in the comments!
Monday, April 11, 2011
What Lucky People Do Different
Great Excerpt from an article by Jonathan Fields on Lucky vs Unlucky people
Recently I came upon a fascinating study by Richard Wiseman, a psychologist at the University of Hertfordshire. Wiseman surveyed a number of people and, through a series of questionnaires and interviews, determined which of them considered themselves lucky—or unlucky. He then performed an intriguing experiment: He gave both the “lucky” and the “unlucky” people a newspaper and asked them to look through it and tell him how many photographs were inside. He found that on average the unlucky people took two minutes to count all the photographs, whereas the lucky ones determined the number in a few seconds.
How could the “lucky” people do this? Because they found a message on the second page that read, “Stop counting. There are 43 photographs in this newspaper.” So why didn’t the unlucky people see it? Because they were so intent on counting all the photographs that they missed the message. Wiseman noted,
“Unlucky people miss chance opportunities because they are too focused on looking for something else. They go to parties intent on finding their perfect partner, and so miss opportunities to make good friends. They look through the newspaper determined to find certain job advertisements and, as a result, miss other types of jobs. Lucky people are more relaxed and open, and therefore see what is there, rather than just what they are looking for.”
Saturday, February 26, 2011
Nine Things Successful People Do Differently
Nine Things Successful People Do Differently
by Heidi Grant Halvorson
The Conversation
Why have you been so successful in reaching some of your goals, but not others? If you aren't sure, you are far from alone in your confusion. It turns out that even brilliant, highly accomplished people are pretty lousy when it comes to understanding why they succeed or fail. The intuitive answer — that you are born predisposed to certain talents and lacking in others — is really just one small piece of the puzzle. In fact, decades of research on achievement suggests that successful people reach their goals not simply because of who they are, but more often because of what they do.
1. Get specific. When you set yourself a goal, try to be as specific as possible. "Lose 5 pounds" is a better goal than "lose some weight," because it gives you a clear idea of what success looks like. Knowing exactly what you want to achieve keeps you motivated until you get there. Also, think about the specific actions that need to be taken to reach your goal. Just promising you'll "eat less" or "sleep more" is too vague — be clear and precise. "I'll be in bed by 10pm on weeknights" leaves no room for doubt about what you need to do, and whether or not you've actually done it.
2. Seize the moment to act on your goals. Given how busy most of us are, and how many goals we are juggling at once, it's not surprising that we routinely miss opportunities to act on a goal because we simply fail to notice them. Did you really have no time to work out today? No chance at any point to return that phone call? Achieving your goal means grabbing hold of these opportunities before they slip through your fingers.
To seize the moment, decide when and where you will take each action you want to take, in advance. Again, be as specific as possible (e.g., "If it's Monday, Wednesday, or Friday, I'll work out for 30 minutes before work.") Studies show that this kind of planning will help your brain to detect and seize the opportunity when it arises, increasing your chances of success by roughly 300%.
3. Know exactly how far you have left to go. Achieving any goal also requires honest and regular monitoring of your progress — if not by others, then by you yourself. If you don't know how well you are doing, you can't adjust your behavior or your strategies accordingly. Check your progress frequently — weekly, or even daily, depending on the goal.
4. Be a realistic optimist. When you are setting a goal, by all means engage in lots of positive thinking about how likely you are to achieve it. Believing in your ability to succeed is enormously helpful for creating and sustaining your motivation. But whatever you do, don't underestimate how difficult it will be to reach your goal. Most goals worth achieving require time, planning, effort, and persistence. Studies show that thinking things will come to you easily and effortlessly leaves you ill-prepared for the journey ahead, and significantly increases the odds of failure.
5. Focus on getting better, rather than being good. Believing you have the ability to reach your goals is important, but so is believing you can get the ability. Many of us believe that our intelligence, our personality, and our physical aptitudes are fixed — that no matter what we do, we won't improve. As a result, we focus on goals that are all about proving ourselves, rather than developing and acquiring new skills.
Fortunately, decades of research suggest that the belief in fixed ability is completely wrong — abilities of all kinds are profoundly malleable. Embracing the fact that you can change will allow you to make better choices, and reach your fullest potential. People whose goals are about getting better, rather than being good, take difficulty in stride, and appreciate the journey as much as the destination.
6. Have grit. Grit is a willingness to commit to long-term goals, and to persist in the face of difficulty. Studies show that gritty people obtain more education in their lifetime, and earn higher college GPAs. Grit predicts which cadets will stick out their first grueling year at West Point. In fact, grit even predicts which round contestants will make it to at the Scripps National Spelling Bee.
The good news is, if you aren't particularly gritty now, there is something you can do about it. People who lack grit more often than not believe that they just don't have the innate abilities successful people have. If that describes your own thinking .... well, there's no way to put this nicely: you are wrong. As I mentioned earlier, effort, planning, persistence, and good strategies are what it really takes to succeed. Embracing this knowledge will not only help you see yourself and your goals more accurately, but also do wonders for your grit.
7. Build your willpower muscle. Your self-control "muscle" is just like the other muscles in your body — when it doesn't get much exercise, it becomes weaker over time. But when you give it regular workouts by putting it to good use, it will grow stronger and stronger, and better able to help you successfully reach your goals.
To build willpower, take on a challenge that requires you to do something you'd honestly rather not do. Give up high-fat snacks, do 100 sit-ups a day, stand up straight when you catch yourself slouching, try to learn a new skill. When you find yourself wanting to give in, give up, or just not bother — don't. Start with just one activity, and make a plan for how you will deal with troubles when they occur ("If I have a craving for a snack, I will eat one piece of fresh or three pieces of dried fruit.") It will be hard in the beginning, but it will get easier, and that's the whole point. As your strength grows, you can take on more challenges and step-up your self-control workout.
8. Don't tempt fate. No matter how strong your willpower muscle becomes, it's important to always respect the fact that it is limited, and if you overtax it you will temporarily run out of steam. Don't try to take on two challenging tasks at once, if you can help it (like quitting smoking and dieting at the same time). And don't put yourself in harm's way — many people are overly-confident in their ability to resist temptation, and as a result they put themselves in situations where temptations abound. Successful people know not to make reaching a goal harder than it already is.
9. Focus on what you will do, not what you won't do. Do you want to successfully lose weight, quit smoking, or put a lid on your bad temper? Then plan how you will replace bad habits with good ones, rather than focusing only on the bad habits themselves. Research on thought suppression (e.g., "Don't think about white bears!") has shown that trying to avoid a thought makes it even more active in your mind. The same holds true when it comes to behavior — by trying not to engage in a bad habit, our habits get strengthened rather than broken.
If you want change your ways, ask yourself, What will I do instead? For example, if you are trying to gain control of your temper and stop flying off the handle, you might make a plan like "If I am starting to feel angry, then I will take three deep breaths to calm down." By using deep breathing as a replacement for giving in to your anger, your bad habit will get worn away over time until it disappears completely.
It is my hope that, after reading about the nine things successful people do differently, you have gained some insight into all the things you have been doing right all along. Even more important, I hope are able to identify the mistakes that have derailed you, and use that knowledge to your advantage from now on. Remember, you don't need to become a different person to become a more successful one. It's never what you are, but what you do.
Heidi Grant Halvorson, Ph.D. is a motivational psychologist, and author of the new book Succeed: How We Can Reach Our Goals (Hudson Street Press, 2011). She is also an expert blogger on motivation and leadership for Fast Company and Psychology Today. Her personal blog, The Science of Success, can be found at www.heidigranthalvorson.com. Follow her on Twitter @hghalvorson
by Heidi Grant Halvorson
The Conversation
Why have you been so successful in reaching some of your goals, but not others? If you aren't sure, you are far from alone in your confusion. It turns out that even brilliant, highly accomplished people are pretty lousy when it comes to understanding why they succeed or fail. The intuitive answer — that you are born predisposed to certain talents and lacking in others — is really just one small piece of the puzzle. In fact, decades of research on achievement suggests that successful people reach their goals not simply because of who they are, but more often because of what they do.
1. Get specific. When you set yourself a goal, try to be as specific as possible. "Lose 5 pounds" is a better goal than "lose some weight," because it gives you a clear idea of what success looks like. Knowing exactly what you want to achieve keeps you motivated until you get there. Also, think about the specific actions that need to be taken to reach your goal. Just promising you'll "eat less" or "sleep more" is too vague — be clear and precise. "I'll be in bed by 10pm on weeknights" leaves no room for doubt about what you need to do, and whether or not you've actually done it.
2. Seize the moment to act on your goals. Given how busy most of us are, and how many goals we are juggling at once, it's not surprising that we routinely miss opportunities to act on a goal because we simply fail to notice them. Did you really have no time to work out today? No chance at any point to return that phone call? Achieving your goal means grabbing hold of these opportunities before they slip through your fingers.
To seize the moment, decide when and where you will take each action you want to take, in advance. Again, be as specific as possible (e.g., "If it's Monday, Wednesday, or Friday, I'll work out for 30 minutes before work.") Studies show that this kind of planning will help your brain to detect and seize the opportunity when it arises, increasing your chances of success by roughly 300%.
3. Know exactly how far you have left to go. Achieving any goal also requires honest and regular monitoring of your progress — if not by others, then by you yourself. If you don't know how well you are doing, you can't adjust your behavior or your strategies accordingly. Check your progress frequently — weekly, or even daily, depending on the goal.
4. Be a realistic optimist. When you are setting a goal, by all means engage in lots of positive thinking about how likely you are to achieve it. Believing in your ability to succeed is enormously helpful for creating and sustaining your motivation. But whatever you do, don't underestimate how difficult it will be to reach your goal. Most goals worth achieving require time, planning, effort, and persistence. Studies show that thinking things will come to you easily and effortlessly leaves you ill-prepared for the journey ahead, and significantly increases the odds of failure.
5. Focus on getting better, rather than being good. Believing you have the ability to reach your goals is important, but so is believing you can get the ability. Many of us believe that our intelligence, our personality, and our physical aptitudes are fixed — that no matter what we do, we won't improve. As a result, we focus on goals that are all about proving ourselves, rather than developing and acquiring new skills.
Fortunately, decades of research suggest that the belief in fixed ability is completely wrong — abilities of all kinds are profoundly malleable. Embracing the fact that you can change will allow you to make better choices, and reach your fullest potential. People whose goals are about getting better, rather than being good, take difficulty in stride, and appreciate the journey as much as the destination.
6. Have grit. Grit is a willingness to commit to long-term goals, and to persist in the face of difficulty. Studies show that gritty people obtain more education in their lifetime, and earn higher college GPAs. Grit predicts which cadets will stick out their first grueling year at West Point. In fact, grit even predicts which round contestants will make it to at the Scripps National Spelling Bee.
The good news is, if you aren't particularly gritty now, there is something you can do about it. People who lack grit more often than not believe that they just don't have the innate abilities successful people have. If that describes your own thinking .... well, there's no way to put this nicely: you are wrong. As I mentioned earlier, effort, planning, persistence, and good strategies are what it really takes to succeed. Embracing this knowledge will not only help you see yourself and your goals more accurately, but also do wonders for your grit.
7. Build your willpower muscle. Your self-control "muscle" is just like the other muscles in your body — when it doesn't get much exercise, it becomes weaker over time. But when you give it regular workouts by putting it to good use, it will grow stronger and stronger, and better able to help you successfully reach your goals.
To build willpower, take on a challenge that requires you to do something you'd honestly rather not do. Give up high-fat snacks, do 100 sit-ups a day, stand up straight when you catch yourself slouching, try to learn a new skill. When you find yourself wanting to give in, give up, or just not bother — don't. Start with just one activity, and make a plan for how you will deal with troubles when they occur ("If I have a craving for a snack, I will eat one piece of fresh or three pieces of dried fruit.") It will be hard in the beginning, but it will get easier, and that's the whole point. As your strength grows, you can take on more challenges and step-up your self-control workout.
8. Don't tempt fate. No matter how strong your willpower muscle becomes, it's important to always respect the fact that it is limited, and if you overtax it you will temporarily run out of steam. Don't try to take on two challenging tasks at once, if you can help it (like quitting smoking and dieting at the same time). And don't put yourself in harm's way — many people are overly-confident in their ability to resist temptation, and as a result they put themselves in situations where temptations abound. Successful people know not to make reaching a goal harder than it already is.
9. Focus on what you will do, not what you won't do. Do you want to successfully lose weight, quit smoking, or put a lid on your bad temper? Then plan how you will replace bad habits with good ones, rather than focusing only on the bad habits themselves. Research on thought suppression (e.g., "Don't think about white bears!") has shown that trying to avoid a thought makes it even more active in your mind. The same holds true when it comes to behavior — by trying not to engage in a bad habit, our habits get strengthened rather than broken.
If you want change your ways, ask yourself, What will I do instead? For example, if you are trying to gain control of your temper and stop flying off the handle, you might make a plan like "If I am starting to feel angry, then I will take three deep breaths to calm down." By using deep breathing as a replacement for giving in to your anger, your bad habit will get worn away over time until it disappears completely.
It is my hope that, after reading about the nine things successful people do differently, you have gained some insight into all the things you have been doing right all along. Even more important, I hope are able to identify the mistakes that have derailed you, and use that knowledge to your advantage from now on. Remember, you don't need to become a different person to become a more successful one. It's never what you are, but what you do.
Heidi Grant Halvorson, Ph.D. is a motivational psychologist, and author of the new book Succeed: How We Can Reach Our Goals (Hudson Street Press, 2011). She is also an expert blogger on motivation and leadership for Fast Company and Psychology Today. Her personal blog, The Science of Success, can be found at www.heidigranthalvorson.com. Follow her on Twitter @hghalvorson
Tuesday, January 11, 2011
Corporate Consulting and Thinking
Now with 20 years in the IT business the use of consulting services is certainly something that has to be endorsed. Nobody knows it all, but as Tom reveals in his article, the over reliance on an external resource for enriching judgement without building internal bench strength can and will often result in the "dumbing down of an organization".
Your thoughts?
Wednesday, December 15, 2010
Creativity and Sir Ken
Great video on our capacity for creativity.
Are we educating people out of their creative capacity?
http://www.sirkenrobinson.com/skrintro.swf
Are we educating people out of their creative capacity?
http://www.sirkenrobinson.com/skrintro.swf
Saturday, November 13, 2010
Where you find Mobility and Content you find success
The saying "life goes by within the blink of an eye" is a reference to how time passes in our lives. Mobile devices today enable communications and delivery of content in places that have never before been available. Having this "feasibility of venue" opens up new experiences and challenges for business and consumers. While consumers struggle with how to manage time, businesses struggle with how to deliver content to the varying platforms that are available. Whether its iPhone, iPad, Droid, or anyone of the other numerous platforms out there the impact of not having usable content in this medium is palpable, and it is constantly shifting.
APP vs. WEB
While many businesses have been started solely as a result of the mobile revolution, there are many (even Fortune 500's) who have waited to get into the game. In 2006 when Apple and AT&T introduced the iPhone the game changed, but even that event was clouded with options. Having been at that WWDC, it was clear that the future would include some mixture of local App and Mobile Web solutions, but which one would win was far from certain. Four years later App based solutions have clearly taken the lead, but the battle is far from over and many are realizing it may not end anytime soon. With the Android, Windows Mobile (grin), and now Palm(double grin) splintering the app market, and mobile networks improving at a steady pace is their trouble ahead for investments in app solutions?
CONTENT
If your looking for an answer to that last rhetorical (albeit positional) question it lies in content. In the mobile space there are some amazing applications that solve business problems, provide a competitive edge, and still more that simply deliver a new more desirable mobile experience. On the other hand there are some stinkers out there the world would be better off without. The difference between most of the stinkers and the must haves lies in the content that is delivered. Think about this, if you had the option to download Thunderbird or Eudora for the iPad, iPhone, or Droid would your really (quiet Gruber). The answer is most likely, you would not, and that's because it's e-mail and as a piece of content, it's value in these new mobile venues really hasn't changed much over the years. Conversely, if you have an app that can capture audio, send its wave form to the web, returning a song title and artist, now you have a solution that delivers content in a new way to a new venue. As the app market starts to get competitive, "what" you deliver will be as important as how you deliver it.
ADVICE
As a business, not addressing the mobile world at this point is a mistake and even a poor attempt is better than nothing at all. Think of mobile like the drive-thru window for your business, without it those in a hurry probably won't stop. Mobility has moved what was once on our desks to something that is in our pockets and usually at the end of our arm and given this paradigm shift, the market must react. For the mobile consumer it's s little easier. As this evolution continues the richness of content and experiences will continue. Your choices of which device, carrier or app to go with will undoubtedly continue to get harder. Expect to be challenged by those overarching levers of content and experience that companies can provide. Apple somewhat redefined this model and it doesn't look like it's going to change anytime soon. The true challenge in a mobile world for the consumer will be how best to use these capabilities to slow down life, enjoy it a bit more and use that increased productivity and rich media experiences to make more free time.
Robert Zullo
ZuCom
Twitter @ZuCom_Com
APP vs. WEB
While many businesses have been started solely as a result of the mobile revolution, there are many (even Fortune 500's) who have waited to get into the game. In 2006 when Apple and AT&T introduced the iPhone the game changed, but even that event was clouded with options. Having been at that WWDC, it was clear that the future would include some mixture of local App and Mobile Web solutions, but which one would win was far from certain. Four years later App based solutions have clearly taken the lead, but the battle is far from over and many are realizing it may not end anytime soon. With the Android, Windows Mobile (grin), and now Palm(double grin) splintering the app market, and mobile networks improving at a steady pace is their trouble ahead for investments in app solutions?
CONTENT
If your looking for an answer to that last rhetorical (albeit positional) question it lies in content. In the mobile space there are some amazing applications that solve business problems, provide a competitive edge, and still more that simply deliver a new more desirable mobile experience. On the other hand there are some stinkers out there the world would be better off without. The difference between most of the stinkers and the must haves lies in the content that is delivered. Think about this, if you had the option to download Thunderbird or Eudora for the iPad, iPhone, or Droid would your really (quiet Gruber). The answer is most likely, you would not, and that's because it's e-mail and as a piece of content, it's value in these new mobile venues really hasn't changed much over the years. Conversely, if you have an app that can capture audio, send its wave form to the web, returning a song title and artist, now you have a solution that delivers content in a new way to a new venue. As the app market starts to get competitive, "what" you deliver will be as important as how you deliver it.
ADVICE
As a business, not addressing the mobile world at this point is a mistake and even a poor attempt is better than nothing at all. Think of mobile like the drive-thru window for your business, without it those in a hurry probably won't stop. Mobility has moved what was once on our desks to something that is in our pockets and usually at the end of our arm and given this paradigm shift, the market must react. For the mobile consumer it's s little easier. As this evolution continues the richness of content and experiences will continue. Your choices of which device, carrier or app to go with will undoubtedly continue to get harder. Expect to be challenged by those overarching levers of content and experience that companies can provide. Apple somewhat redefined this model and it doesn't look like it's going to change anytime soon. The true challenge in a mobile world for the consumer will be how best to use these capabilities to slow down life, enjoy it a bit more and use that increased productivity and rich media experiences to make more free time.
Robert Zullo
ZuCom
Twitter @ZuCom_Com
Tuesday, August 31, 2010
Reputation
A reputation is not built upon the restful domain of one's comfort zone; it is made out of stalwart exposition of your core beliefs, for all challenges to disprove them as irrelevant hubris.
- Berp AI 2010
- Berp AI 2010
Thursday, June 17, 2010
Wednesday, May 05, 2010
Steve Jobs on Flash
Steve Jobs open letter on Flash... all great points, perhaps the most well rounded statement against flash I've seen http://bit.ly/9Lt9wD
-ZuCom
-ZuCom
Monday, March 22, 2010
Fix / Snow Leopard Associations
Great Article.
If you yearn for the days of macro control over file associations, your back in business with this nifty trick
http://www.macworld.com/article/142937/2009/09/snowfiles.html
If you yearn for the days of macro control over file associations, your back in business with this nifty trick
http://www.macworld.com/article/142937/2009/09/snowfiles.html
Thursday, March 11, 2010
Quote of the Week
Refuse to let yourself end where you started. Refuse to let yourself finish where you began. It is within you--even if you can't see it yet.
-Fusion South
-Fusion South
Tuesday, March 02, 2010
Joe Sugarman - Quote of the Week
Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity.
- Joseph Sugarman
- Joseph Sugarman
Monday, January 18, 2010
Space-Time and Digital Media
Einstein developed a model for space-time and it's truly fascinating to anyone with even a casual interest. Over the past few years the media industry has been making attempts to develop it's own space-time model for content. In this space alternatives like DVR's and OnDemand have been the staple, while other "Time Shifting" alternatives have been slow to gain market share. Many will argue, factors from the Digital Media conversion such as use rights, or bandwidth considerations have been the cause, while still others will look at cable companies and wireless providers as the cause. Regardless of where you stand, there exists a strong value in media delivered without regard to the time or schedule of a media consortium.
Take the current issues at NBC with Leno and Conan. There is a demographic that wants to watch there "Tonite Show" at a 11:35pm. Today NBC decides who you will see at that time and they sell advertising for that hour knowing what demographic will be watching. This is a model that was developed in the 50's and let's face it, a model that is seriously outdated. Much media content lives under similar antiquated models.
As our media market continues to grow, finding new models that deliver value to consumers, is an area where differentiation will lead to a market edge. Being someone who has been in the Technology Industry for the past 25 years, it seems logical that whatever solutions arise they will be technical in nature. Let us not forget though, where Apple Inc. changed the face of Music with the iPod, this wouldn't have been possible without concessions from content providers, so it won't be without cooperation.
However 2010 ends up, the current state will change, as no market can ignore new models with such potential and so many clamoring for their rebirth. Watch for them! Where today we live by a time based model there will come a day when this will be little more than an outdated method.
Take the current issues at NBC with Leno and Conan. There is a demographic that wants to watch there "Tonite Show" at a 11:35pm. Today NBC decides who you will see at that time and they sell advertising for that hour knowing what demographic will be watching. This is a model that was developed in the 50's and let's face it, a model that is seriously outdated. Much media content lives under similar antiquated models.
As our media market continues to grow, finding new models that deliver value to consumers, is an area where differentiation will lead to a market edge. Being someone who has been in the Technology Industry for the past 25 years, it seems logical that whatever solutions arise they will be technical in nature. Let us not forget though, where Apple Inc. changed the face of Music with the iPod, this wouldn't have been possible without concessions from content providers, so it won't be without cooperation.
However 2010 ends up, the current state will change, as no market can ignore new models with such potential and so many clamoring for their rebirth. Watch for them! Where today we live by a time based model there will come a day when this will be little more than an outdated method.
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