Our new hastag #GeoGaming welcome to the world. With the palette of Gaming, Mobility and a little inspiration from Geo-Cacheing-Fencing, Pokeman Go has just changed the mobile market for gaming.
An industry waiting to be found has just been let out of it's cage.
Great Article
http://mashable.com/2016/07/10/john-hanke-pokemon-go/#W2tYi1BhHmqk
-Robert Zullo
ZuCom
Showing posts with label Mobile. Show all posts
Showing posts with label Mobile. Show all posts
Wednesday, July 13, 2016
Saturday, November 13, 2010
Where you find Mobility and Content you find success
The saying "life goes by within the blink of an eye" is a reference to how time passes in our lives. Mobile devices today enable communications and delivery of content in places that have never before been available. Having this "feasibility of venue" opens up new experiences and challenges for business and consumers. While consumers struggle with how to manage time, businesses struggle with how to deliver content to the varying platforms that are available. Whether its iPhone, iPad, Droid, or anyone of the other numerous platforms out there the impact of not having usable content in this medium is palpable, and it is constantly shifting.
APP vs. WEB
While many businesses have been started solely as a result of the mobile revolution, there are many (even Fortune 500's) who have waited to get into the game. In 2006 when Apple and AT&T introduced the iPhone the game changed, but even that event was clouded with options. Having been at that WWDC, it was clear that the future would include some mixture of local App and Mobile Web solutions, but which one would win was far from certain. Four years later App based solutions have clearly taken the lead, but the battle is far from over and many are realizing it may not end anytime soon. With the Android, Windows Mobile (grin), and now Palm(double grin) splintering the app market, and mobile networks improving at a steady pace is their trouble ahead for investments in app solutions?
CONTENT
If your looking for an answer to that last rhetorical (albeit positional) question it lies in content. In the mobile space there are some amazing applications that solve business problems, provide a competitive edge, and still more that simply deliver a new more desirable mobile experience. On the other hand there are some stinkers out there the world would be better off without. The difference between most of the stinkers and the must haves lies in the content that is delivered. Think about this, if you had the option to download Thunderbird or Eudora for the iPad, iPhone, or Droid would your really (quiet Gruber). The answer is most likely, you would not, and that's because it's e-mail and as a piece of content, it's value in these new mobile venues really hasn't changed much over the years. Conversely, if you have an app that can capture audio, send its wave form to the web, returning a song title and artist, now you have a solution that delivers content in a new way to a new venue. As the app market starts to get competitive, "what" you deliver will be as important as how you deliver it.
ADVICE
As a business, not addressing the mobile world at this point is a mistake and even a poor attempt is better than nothing at all. Think of mobile like the drive-thru window for your business, without it those in a hurry probably won't stop. Mobility has moved what was once on our desks to something that is in our pockets and usually at the end of our arm and given this paradigm shift, the market must react. For the mobile consumer it's s little easier. As this evolution continues the richness of content and experiences will continue. Your choices of which device, carrier or app to go with will undoubtedly continue to get harder. Expect to be challenged by those overarching levers of content and experience that companies can provide. Apple somewhat redefined this model and it doesn't look like it's going to change anytime soon. The true challenge in a mobile world for the consumer will be how best to use these capabilities to slow down life, enjoy it a bit more and use that increased productivity and rich media experiences to make more free time.
Robert Zullo
ZuCom
Twitter @ZuCom_Com
APP vs. WEB
While many businesses have been started solely as a result of the mobile revolution, there are many (even Fortune 500's) who have waited to get into the game. In 2006 when Apple and AT&T introduced the iPhone the game changed, but even that event was clouded with options. Having been at that WWDC, it was clear that the future would include some mixture of local App and Mobile Web solutions, but which one would win was far from certain. Four years later App based solutions have clearly taken the lead, but the battle is far from over and many are realizing it may not end anytime soon. With the Android, Windows Mobile (grin), and now Palm(double grin) splintering the app market, and mobile networks improving at a steady pace is their trouble ahead for investments in app solutions?
CONTENT
If your looking for an answer to that last rhetorical (albeit positional) question it lies in content. In the mobile space there are some amazing applications that solve business problems, provide a competitive edge, and still more that simply deliver a new more desirable mobile experience. On the other hand there are some stinkers out there the world would be better off without. The difference between most of the stinkers and the must haves lies in the content that is delivered. Think about this, if you had the option to download Thunderbird or Eudora for the iPad, iPhone, or Droid would your really (quiet Gruber). The answer is most likely, you would not, and that's because it's e-mail and as a piece of content, it's value in these new mobile venues really hasn't changed much over the years. Conversely, if you have an app that can capture audio, send its wave form to the web, returning a song title and artist, now you have a solution that delivers content in a new way to a new venue. As the app market starts to get competitive, "what" you deliver will be as important as how you deliver it.
ADVICE
As a business, not addressing the mobile world at this point is a mistake and even a poor attempt is better than nothing at all. Think of mobile like the drive-thru window for your business, without it those in a hurry probably won't stop. Mobility has moved what was once on our desks to something that is in our pockets and usually at the end of our arm and given this paradigm shift, the market must react. For the mobile consumer it's s little easier. As this evolution continues the richness of content and experiences will continue. Your choices of which device, carrier or app to go with will undoubtedly continue to get harder. Expect to be challenged by those overarching levers of content and experience that companies can provide. Apple somewhat redefined this model and it doesn't look like it's going to change anytime soon. The true challenge in a mobile world for the consumer will be how best to use these capabilities to slow down life, enjoy it a bit more and use that increased productivity and rich media experiences to make more free time.
Robert Zullo
ZuCom
Twitter @ZuCom_Com
Monday, September 21, 2009
The Changing Face of the Enterprise Desktop
The Changing Face of the Enterprise Desktop
Capital investments in enterprise desktop infrastructure are often a sizeable part of an IT department’s budget. Add in the cost of maintaining the hardware, OS, software stack, etc. and the total cost analysis would shock most. Technology leaders who are savvy enough to understand this, have already adopted alternatives that present a much smaller impact and address some evolving pressures in the industry.
Many shops have developed a strategy to address recurring desktop costs by involving a blend of thin client and virtualization. These solutions can present an enormous effect on a budget and overall support costs in a short amount of time. With products from WYSE and HP being very popular here in the US these solutions offer zero or minimal configuration, which can be done by unskilled labor, and within an enterprise network offer more than adequate performance standards. Because these clients don’t perform much in the way of processing or storage they have a very low cost, and offer some additional security benefits as a consequence. Many studies place the utilization of these types of systems at about 20-50% of a work forces’ desktop computing needs. In these environments a strong network management component is important for success, something you will see is a theme that is developing in the industry.
As data centers reduce in size and hosting applications on private or public Cloud solutions evolves it’s impact on the enterprise desktop has already seen a dramatic impact. While it’s rare there are studies where the elimination of a desktop product (thin client, thick client) was not only possible but also more efficient. A biotech research company eliminated desktop clients for it’s sales force, replacing what they carried into a sales call with an iPhone based solution utilizing Google Apps for it’s needs. While this is not typical it’s representative of what is possible and where the face of enterprise desktop will go. Application hosting is another article entirely, but the consumer success of Google Apps, YouTube, Facebook, Twitter, LinkedIN and those of the like are undeniable. Cellular based networks are maturing in the US making this a viable option in the enterprise desktop market and something to consider.
The change we have seen in the enterprise desktop space has been dramatic. Gone are the days were the only option was Wintel or Mac OS and a piece of hardware. As the economy tightens and applications migrate to a web based platform opportunities become more available, cost effective and efficient. Some day we may look back at the days of sitting in front of a computer as archaic and unnecessary. Where will your enterprise desktop roadmap take you?
Robert Zullo
Vice President, Technology Consulting
ZuCom
www.zucom.com
rzullo@zucom.com
518-496-2592
Friday, April 11, 2008
Future of OS Computing
It's official Gartner has predicted that Microsofts' dominance in the OS market may not be on solid ground anymore. Without a doubt this "end of days" prediction is not new and Microsoft is certainly not immune from those types of critiques (albeit this is something new for them in the OS arena).
What we've seen for years is a gradual movement away from standard computer platforms to more of a mobile and device driven market. This move inherently means that Microsoft will be at a disadvantage because they do not dominate those spaces quite like they do in the others. Where this movement ends, only time will tell but, signs point to it not being with you behind a keyboard. Be that as it may, approaches to technology in general will have to change. If we are no longer dealing with standard computer based solutions then approaches to engineering, networking, development, and even business processes (like SOA, and BPEL) will have to be redesigned.
What we've seen for years is a gradual movement away from standard computer platforms to more of a mobile and device driven market. This move inherently means that Microsoft will be at a disadvantage because they do not dominate those spaces quite like they do in the others. Where this movement ends, only time will tell but, signs point to it not being with you behind a keyboard. Be that as it may, approaches to technology in general will have to change. If we are no longer dealing with standard computer based solutions then approaches to engineering, networking, development, and even business processes (like SOA, and BPEL) will have to be redesigned.
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