The saying "life goes by within the blink of an eye" is a reference to how time passes in our lives. Mobile devices today enable communications and delivery of content in places that have never before been available. Having this "feasibility of venue" opens up new experiences and challenges for business and consumers. While consumers struggle with how to manage time, businesses struggle with how to deliver content to the varying platforms that are available. Whether its iPhone, iPad, Droid, or anyone of the other numerous platforms out there the impact of not having usable content in this medium is palpable, and it is constantly shifting.
APP vs. WEB
While many businesses have been started solely as a result of the mobile revolution, there are many (even Fortune 500's) who have waited to get into the game. In 2006 when Apple and AT&T introduced the iPhone the game changed, but even that event was clouded with options. Having been at that WWDC, it was clear that the future would include some mixture of local App and Mobile Web solutions, but which one would win was far from certain. Four years later App based solutions have clearly taken the lead, but the battle is far from over and many are realizing it may not end anytime soon. With the Android, Windows Mobile (grin), and now Palm(double grin) splintering the app market, and mobile networks improving at a steady pace is their trouble ahead for investments in app solutions?
CONTENT
If your looking for an answer to that last rhetorical (albeit positional) question it lies in content. In the mobile space there are some amazing applications that solve business problems, provide a competitive edge, and still more that simply deliver a new more desirable mobile experience. On the other hand there are some stinkers out there the world would be better off without. The difference between most of the stinkers and the must haves lies in the content that is delivered. Think about this, if you had the option to download Thunderbird or Eudora for the iPad, iPhone, or Droid would your really (quiet Gruber). The answer is most likely, you would not, and that's because it's e-mail and as a piece of content, it's value in these new mobile venues really hasn't changed much over the years. Conversely, if you have an app that can capture audio, send its wave form to the web, returning a song title and artist, now you have a solution that delivers content in a new way to a new venue. As the app market starts to get competitive, "what" you deliver will be as important as how you deliver it.
ADVICE
As a business, not addressing the mobile world at this point is a mistake and even a poor attempt is better than nothing at all. Think of mobile like the drive-thru window for your business, without it those in a hurry probably won't stop. Mobility has moved what was once on our desks to something that is in our pockets and usually at the end of our arm and given this paradigm shift, the market must react. For the mobile consumer it's s little easier. As this evolution continues the richness of content and experiences will continue. Your choices of which device, carrier or app to go with will undoubtedly continue to get harder. Expect to be challenged by those overarching levers of content and experience that companies can provide. Apple somewhat redefined this model and it doesn't look like it's going to change anytime soon. The true challenge in a mobile world for the consumer will be how best to use these capabilities to slow down life, enjoy it a bit more and use that increased productivity and rich media experiences to make more free time.
Robert Zullo
ZuCom
Twitter @ZuCom_Com
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