Apple, the iPhone and Mobile, The Barbarians are at the gates.

It's hard to argue with the success that Apple has seen in it's mobile platform. Entering it's third year on the market the iPhone continues to to break new ground and is as popular as ever. Some pundits say that it's just savvy marketing coupled with great timing, others believe it's the leading edge of a revolution. As with most things when history looks back at this time it will undoubtedly fall somewhere in-between, but one thing is undeniable, .....with success come the barbarians.

In no particular order, there is Google developing a very similar looking phone called the Android and has accompanied it with an Application Store similar to the iTunes App-Store look and feel. Palm has come out with the PRE and claims to have a developer platform that rivals Apple and Google, not to mention the virtual plethora of others.

Outside of those beating down the hardware path there are software giants who are keen to get in on some of the spoils. Many of the corporate software giants have been forced to play by new rules in order to get past the proverbial "gates". Rules set by mobile carriers, platform SDK owners and hardware limitations, something these giants aren't used to dealing with. The revenue and market shift to mobile is palpable and thus a few of the big boys have found ways to capitulate. Still others have chosen to take matters into their own hands. This week Adobe announced that Flash CS5 would support the creation of native iPhone apps. As of this writing it's unclear if this is a defection or something that has been condoned, but suffice it to say that many foresee a day where tightly controlling the move to mobile won't be possible, and we may be seeing the first signs of that coming.

-Robert Zullo

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