Einstein developed a model for space-time and it's truly fascinating to anyone with even a casual interest. Over the past few years the media industry has been making attempts to develop it's own space-time model for content. In this space alternatives like DVR's and OnDemand have been the staple, while other "Time Shifting" alternatives have been slow to gain market share. Many will argue, factors from the Digital Media conversion such as use rights, or bandwidth considerations have been the cause, while still others will look at cable companies and wireless providers as the cause. Regardless of where you stand, there exists a strong value in media delivered without regard to the time or schedule of a media consortium.
Take the current issues at NBC with Leno and Conan. There is a demographic that wants to watch there "Tonite Show" at a 11:35pm. Today NBC decides who you will see at that time and they sell advertising for that hour knowing what demographic will be watching. This is a model that was developed in the 50's and let's face it, a model that is seriously outdated. Much media content lives under similar antiquated models.
As our media market continues to grow, finding new models that deliver value to consumers, is an area where differentiation will lead to a market edge. Being someone who has been in the Technology Industry for the past 25 years, it seems logical that whatever solutions arise they will be technical in nature. Let us not forget though, where Apple Inc. changed the face of Music with the iPod, this wouldn't have been possible without concessions from content providers, so it won't be without cooperation.
However 2010 ends up, the current state will change, as no market can ignore new models with such potential and so many clamoring for their rebirth. Watch for them! Where today we live by a time based model there will come a day when this will be little more than an outdated method.
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