Know your customers, treat them like they want to be treated, build relationships by what you do not what you say you do..
All good statements, not often followed.
Take sports season ticket holders for example. Most teams put "guest service" representatives in the sections where they know they have season ticket holders. One might call these season ticket holders "seasoned customers", and the related guest service representatives "relationship managers". It really works well, the relationships that are created are amazing.
Enter the newbie, "unseasoned customer". What better advertisement for what a company (or Team) than for the newbie to witness that relationship unfold a few seats down. Never underestimate the collateral of a relationship, it may be your best advertising avenue ever....
-Z
No comments:
Post a Comment